With the summer season over and the fall season coming to a close, Mike Farmer, tourism/publicity director for the Town of Webb, recently discussed his tourism marketing strategy and how he believes Governor Cuomo’s $60 million New York State tourism campaign has contributed to the local economy.

Since the campaign’s announcement in May, Cuomo has showcased the Adirondacks in press releases, press conferences and television ads, initiated and participated in the Adirondack Challenge whitewater race, and started an international marketing campaign in the United Kingdom for I Love NY that includes the Adirondacks.

“His job is to shine a spotlight on the Adirondacks, which he has done both nationally and internationally,” Farmer said.   Continue reading →