As many of you already know, October is Breast Cancer Awareness Month. And as a breast cancer survivor I am asking you to make sure to THINK BEFORE YOU PINK!
Recently there have been a number of news reports and print articles alerting the public to the abuse of pink ribbons on products and how much of the purchase price of those products actually benefits breast cancer research or related initiatives.
Recently I read a solicitation in a local paper offering the opportunity to pay tribute to those whose lives have been lost or those who continue to battle with breast cancer.
The fee which the newspaper says will “show your support for a cure” is $20.
As someone with a sincere interest in pink ribbon initiatives, I called the local office for more information. I asked which research or support group would benefit from the monies collected.
The local office was unable to answer that question. They referred me to the newspaper’s corporate office in Amsterdam. Continue reading