The survival of small-town movie theaters is being threatened by requirements to convert from 35mm film to digital systems, something Hollywood is requiring by September 2013.
Bob Card, co-owner of the Strand Theatre in Old Forge said he has already felt the affects of the change, experiencing delays in current film availabilities due to the limited number of 35mm prints.
The switchover, which is estimated to cost $60,000 to $70,000 per screen, has already forced doors to close at a number of small, independently operated movie houses, including the Inlet and Norwich theaters.
“We’ll have to be digital by this fall if we’re going to make it,” Card said.
He said he is looking at a $300,000 cost to install digital projection for four screens at The Strand.
He has recently been promised a $25,000 Rural Area Revitali-zation Program (RARP) grant, but said he needs to spearhead a major fundraising campaign to raise the rest of the conversion costs.
The Adirondack Film Society, a not-for-profit organization in Lake Placid, is working to find funding for all small theaters within the Adirondack Park, including The Strand and Indian Lake Theater.
In the meantime, theater owners are figuring out creative ways to survive.
Ben Strader, president of Indian Lake Theater, Inc., a non-profit organization, has worked for the past five years to reinvent the theater as a multi-use community venue.
The theater provides opportunities for residents of the region to perform, present their work and meet for community discussions with members of such organizations as the Economic Community Development Council.
It’s a connecting place for Hamilton County and Indian Lake, according to Strader.
“We have fewer and fewer gathering places in our communities, and they’re really important for gathering, having ‘face time’ and getting out of our houses—away from our Netflix,” he said.
The Indian Lake Theater, Inc. will begin a capital campaign in February 2013, in part to cover the costs of digital conversion, according to Strader. Continue reading