by Jennifer Potter Hayes, View Executive Director
View, open year-round, is celebrating its 62nd year in Old Forge. A $4.5 million campaign is underway to sustain View into the future. Since its launch in 2010, the Moving Mountains campaign has raised $1,618,428. View’s development committee is actively working to meet its 2013 goal to raise $1 million.
“View’s Board of Directors is very pleased with the progress we have made since moving in 2011,” said Helene McAleese, President. “Our programs continue to grow each year, and View is increasingly becoming a destination for Adirondack residents and visitors alike.”
View welcomes three new staff. Linda Bamberger of Old Forge began work in April as part-time Operations Manager, overseeing finance, human resources, guest services and information technology.
Wende Carr of Old Forge is serving as Interim Exhibition Manager. Pam Caryl of Otter Lake begins work at the front desk beginning June 13.
Searches are underway to fill two key positions—Exhibitions Manager and Market-ing Manager (See View’s website for details.)
A full schedule of performances, workshops and exhibitions is scheduled for Summer 2013 at View, the arts center in Old Forge.
With more than 20 performances ranging from jazz, blues, folk and classical music to plays and musicals, View’s Gould Hall will resound with performing artists.
The galleries will show off pastels, woodworking, ceramics, photography, watercolors, “Little Things,” quilts and more.
Workshops for artists of all ages and levels of experience from beginners to seasoned artists are on tap working in media ranging from glass to painting, pottery to basket making, photography and writing.
Yoga and Zumba are offered most days.
View’s website has the full schedule of classes and programs at www.viewarts.org.
Special events this year include Forge Festival of Arts and Crafts, the 39th Annual Antiques and Vintage Show and Sale, View’s Annual Gala, House Tour by Boat, Plein Air Art Auction, Stems and Steins and Running Colors.
In addition, there are eight weddings scheduled at View this summer and fall. These events help support View’s operations.
Since moving to its new facility in 2011, View’s staff has increased from 5 to 12, membership has increased by 25%, admission has increased 13%, and registration in workshops has increased 34%. Many of View’s performances sell out during the summer so regular patrons have learned to purchase tickets in advance.
Board member Deb Carhart said, “View faced many challenges as we transformed the organization in recent years. The board and staff have worked hard to ensure that View can be sustained well into the future. Not only are the arts programs strong but View has quickly become an important regional economic driver and community gathering place.”
I welcome all to participate in this summer’s festivities. Every day offers something special for visitors at View. Check the website for all the details.
We invite everyone to stop in, to enjoy a performance, tour the exhibits including the ever-popular Kashiwa Eco Gallery, or take a class. Bring your family and friends to see what View has to offer!