Over the next week, McCauley Mountain will be spotlighted under the neon lights in Times Square in New York City thanks to Old Forge Publicity Director Mike Farmer.

From December 27 to January 2, a series of five-second commercials for McCauley will be broadcast from two locations in Times Square.

According to Farmer, the ad will run 120 times on the big digital screen outside the ABC studios and 120 times on the Disney digital screen throughout the week-long period, which includes New Year’s Eve and New Year’s Day.

The Times Square ad is part of a campaign designed to promote northeastern ski areas. Horizon Travel Magazine, a Disney subsidiary, is coordinating the advertising campaign. Continue reading →