Governor Andrew M. Cuomo travelled to the Tug Hill region in the North Country on Monday, December 30 to launch “I [Snowmobile] NY,” the first part of a print, television, radio and digital, nationwide, $4.5 million winter tourism campaign aimed at promoting snowmobiling, skiing, and other recreational activities in Upstate New York.
Cuomo was joined by Department of Environmental Conservation Commissioner Joe Martens at the Ridgeview Inn in Lowville to make the announcement of the new campaign which Cuomo said will welcome visitors from around the world to experience winter in Upstate New York.
“The North Country region is unmatched in its natural beauty and now offers new recreational trails for snowmobiling and a wide variety of other activities for outdoor enthusiasts of all ages to explore. As one of the biggest and growing employers in the state, the tourism industry continues to play a significant role in boosting our economy,” he said. Continue reading