Webb publicity director encouraged by enthusiasm at power-sports show

Town of Webb Publicity Director Mike Farmer traveled to Syracuse last weekend for the Big East Powersports Show at the OnCenter Complex to distribute information about the area to snowmobile enthusiasts. He was assisted by Visitor Information Center staff member, Cindy Beckley who helped in answering questions from that segment of the public who can’t wait for the snow and cold weather to hit.

Farmer said visitors to their booth were upbeat because it was the first snowmobile event of the season, and he was encouraged by what they had to say. “The people know us and they gravitated to our booth to say hello. They know riding is different on our trails. They have to slow down because it’s more technical riding—up and down hills and winding through the woods. They have to slow down and pay attention so they get to see more. Riding our trails for 10 miles is like riding half a day somewhere else,” he said. He and Cindy took special note of the amount of families with young children who stopped by to pick up snowmobile maps and related materials.

“It’s encouraging to see that people are viewing snowmobiling as a family sport. I saw that at Snodeo last year at the youth races. These kids are the next generation of snowmobilers, and in a larger sense they’re the future winter recreationists,” Farmer said.

Farmer said show-goers who were familiar with riding the Webb/Inlet trail system had high praise for our local dealerships. Many said they hold off on their purchases until they come to town because of the dealerships’ reputations for giving great service. “They’re not buying blind,” he said.

Farmer said he and Cindy handed out hundreds of North Woods Snow Travelers Trail Maps and Freeman Trail Maps, and went through nine cases of preseason mailers and six cases of Vacation Planners during the three-day event. “And already the Information Center staff has sold close to 400 snowmobile trail permits, so I think we’re off to a good start of the season,” he said.

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